一月干燥 looks set for strong 2015 - 这里 to stay?

一月干燥 随着媒体的广泛关注和 Twitter活动 continues. 一月干燥 2015 has been 由英国公共卫生支持 （PHE）拥有大量的数字，新闻和广播活动基金，同时许多地方正在采用该活动。

九游会登录问题 first officially launched 一月干燥 in 2013, followed by significant growth 去年。 PHE大大推动了竞选活动's involvement and 最近的研究 表明许多参与者持续减少's drinking.

有人建议 现在四分之一的英国人正在尝试放弃一月份的九游会登录饮料 , though most would not be officially signing up. The 一月干燥 campaign may however have threats to its present popularity. For 上 e, it might be considered that the increasing number of 其他'month off' campaigns 可能会稀释偶尔清醒的一个月的新颖性或可接受性。

九游会登录行业的各个部门可能也在寻找应对趋势。早上广告客户已经启动了 'Try January' campaign 目的是'unite the industry'支持一月份作为'发现新的食物和饮料'.

其他人可能会因各种受欢迎的人物加入而被推迟，甚至可能会受到一些启发-通常是骄傲的饮酒者 奈杰尔·法拉格's participation 引起了极大的兴趣。本月其他媒体文章的选择也可能会继续-这 'how to do 一月干燥' piece 独立报的一个例子。  

一月干燥 - what for?

人们为什么尝试尝试'month off'，但重大转变为更常规'home drinking'可能是为什么许多饮酒者决定休假的原因。尽管有些人可能只是认为休息可能是'detox'身体，提高对定期风险的认识'risky'消费可能有助于该运动'的人气。实际上，其主要宣传信息围绕着以下方面的潜在利益 改善睡眠，心情或 卡路里 剪下。

总体而言，卫生团体可能会看到'Dry January' as a positive. No single policy or campaign is likely to be successful in reducing population level harmful drinking 上 its own, but 一月干燥 might be seen to contribute to a broader change in attitudes and habits, as well as the possible benefits to individuals. Overall consumption may have dropped over the last decade, but health groups are set to continue to argue minimum pricing and 其他controls regarded as central policy levers for securing a sustainable impact 上 alcohol harms.